Essentials of Services Marketing - Pearson Education EMA Catalogue

ABOUT THIS PRODUCT
	Description
	Table of Contents
	Features
	Appropriate Courses

RESOURCES
	Instructor
	First Day of Class

RELATED TITLES
	Services Marketing (Marketing)

Essentials of Services Marketing

Christopher H. Lovelock, Lovelock Associates
Jochen Wirtz, National University of Singapore
Patricia Chew, (PhD National University of Singapore) is Head of Programme for Marketing at SIM University in Singapore.

Publisher: Prentice Hall
Copyright: 2009
Format: Paper; 600 pp

ISBN-10: 9810679955
ISBN-13: 9789810679958

Our Price: £41.99
Status: Stock Due Soon

Add to Exam Copy Bookbag

Print Product Information

Description

The only introductory services marketing textbook presented in full color.

With its visual learning aids and reader-friendly use of language, Essentials of Services Marketing shows it is clearly written with students in mind.