| ABOUT THIS PRODUCT |
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Description |
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| Valuepack:Marketing Channels/Services Marketing:International Edition/Internet Marketing:Strategy, Implementation and Practice/Principles of Direct and Database Marketing |
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Dave Chaffey
Alan Tapp, Bristol Business School
Anne Coughlan, Northwestern University
Erin Anderson, INSEAD
Louis W. Stern, Northwestern University
Adel El-Ansary, University of North Florida
Christopher H. Lovelock, Yale School of Management
Jochen Wirtz, UCLA-NUS
Publisher: Financial Times Press
Copyright: 2006
Format: Unknown / Other
| ISBN-10: | 1408200082 | | | ISBN-13: | 9781408200087 | |
Our Price: £151.99
Status: This title is out of print
Estimated Availability: 19 Dec 2007
 Not available for purchase at this time.
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Marketing Channels, 7/e
Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Services Marketing: International Edition, 6/e
Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Internet Marketing: Strategy, Implementation and Practice, 3/e
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.
Principles of Direct and Database Marketing, 3/e
This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.
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| Package Components |
Internet Marketing: Strategy, Implementation and Practice, 3/E
by Dave Chaffey
Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.
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Principles of Direct and Database Marketing, 3/E
by Alan Tapp
This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year undergraduate or first year postgraduate students studying Direct Marketing courses or marketing Communications courses.
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Services Marketing: International Edition, 6/E
by Christopher H. Lovelock and Jochen Wirtz
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
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