Internet Marketing is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation.

Now in its third edition, Internet Marketing is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing.   It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book explores issues such as relationship marketing, customer loyalty and brand marketing.

A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world.

This book is suitable for final year undergraduate or first year postgraduate students studying Direct Marketing courses or marketing Communications courses.

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods – getting students interested in methodology and theory and helping them to understand the practical relevance.

Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.