Introduces students to a social science perspective on Organizational Behaviour, so they can critique and debate core research and ideas.

Students need to understand, critique and apply theories in organisational behaviour.  The fifth edition of this definitive, multidisciplinary text continues to set a benchmark in teaching of this area with new concepts, debates and exemplary supplementary material.

Students are encouraged to challengecurrent thinking critically in relation to their own ideas and experience, exploring alternative perspectives. Throughout, the text emphasises how organizational behaviour ideas and methods applyin practice, allowing students to gain the valuable skills and experience necessary for their future careers.

Todaro and Smith believe that development economics should foster a student?s ability to understand real problems faced by developing countries. Unlike other texts, Economic Development, Ninth Edition, introduces economic models within the context of countries and issues, so that students learn to analyze and engage in ongoing policy debates.

This new book offers an introduction to financial decision-making, covering key areas of financial management ranging from objectives through to investment financing and dividend policy. The emphasis is on "managing for value" which reflects a growing concern in the focus of modern business management. The book examines business finance from a managerial angle, integrating strategy in a way that has not been achieved yet in most other core finance texts. The material will be relevant to all types of business organisations, and examples are taken from Europe and around the world. Using up-to-date, topical case material, based upon real-life companies familiar to many students, the text analyses value-adding strategies and how practice compares with theory.

Principles of Marketing takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe’s internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa.

This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing.

In August 2006, we are launching a new, streamlined version of MyEconLab to better fit the needs of both students and professors. Order the ISBN above if your course begins before 8/1/06, or click here if your course begins after 8/1/06.

International Economics captures the vitality of modern international trade and finance. A classic textbook by world-renowned authors, the Seventh Edition is comprehensively revised and updated in a new, full-color format.  Each half of the book contains a core of theory chapters followed by chapters applying the theory to major policy questions of the past and present. 

Hands-on activities and real-life examples provide students with a comprehensive and straightforward coverage of qualitative research.

This text shows inexperienced researchers how to design, collect, and analyze data and then present their results to the scientific community. Also, this text stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions—and thus improving the long-term profitability of specific brand strategies. Finely focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.