Preface

Publisher's acknowledgements

Guided tour

Part A: Business and economics

1. The business environment and business economics

2. Economics and the world of business

3. Business organisations

Part B: Business and markets

4. The working of competitive markets

5. Business in a market environment

Part C: Background to demand

6. Demand and the consumer

7. Demand and the firm

8. Product, marketing and advertising

Part D: Background to supply

9. Costs of production

10. Revenue and profit

Part E: Supply: short-run profit maximisation

11. Profit maximisation under perfect competition and monopoly

12. Profit maximisation under imperfect competition

Part F: Supply: alternative strategies

13. An introduction to business strategy

14. Alternative theories of the firm

15. Growth strategy

16. The small-firm sector

17. Pricing strategy

Part G: The firm in the factor market

18. Labour markets, wages and industrial relations

19. Investment and the employment of capital

Part H: The relationship between government and business

20. Reasons for government intervention in the market

21. Government and the firm

22. Government and the market

Part I: Business in the international environment

23. Globalisation and multinational business

24. International trade

25. Trading blocs

Part J: The macroeconomic environment

26. The macroeconomic environment of business

27. The balance of payments and exchange rates

28. Money and interest rates

29. Business activity, employment and inflation 

Part K: Macroeconomic policy

30. Demand-side policy

31. Supply-side policy

32. International economic policy

Web appendix

Key ideas

Glossary

Index