1. What you need to know before you start to use this book (Adam Briggs and Paul Cobley)

Part I: WHAT ARE THE MEDIA? (Adam Briggs and Paul Cobley)
2. Comics (Roger Sabin)
3. Book publishing (David Saunders)
4. Advertising (Iain MacRury)
5. News agencies (Oliver Boyd-Barrett and Terhri Rantanen)
6. Public relations and journalism (David Miller)
7. Newspapers (James Curran)
8. Magazines (Brian Braithwaite)
9. Radio (Andrew Crisell)
10. Television (Richard Patereson)
11. Cinema (Anne J?ckel)
12. Pop music (Roy Shuker)
13. Technology (Brian McNair)

Part II: "OUTSIDE" THE MEDIA (Adam Briggs and Paul Cobley)
14. Economics (Patrick Barwise and David Gordon)
15. Policy (Sylvia Harvey)
16. Models of media institutions (Ralph Negrine)
17. Audience research (Ray Kent)
18. 'Effects' (Guy Cumberbatch)
19. 'Impacts and influences' (Jenny Kitzinger)
20. Active Audiences (Joke Hermes)
21. Approaches (John Corner)

Part III: "IN" THE MEDIA  (Adam Briggs and Paul Cobley)
22. Sexuality (Andy Medhurst)
23. Gender (Irene Costera Meijer and Liesbet van Zoonen)
24. Social class (Joanne Lacey)
25. Race and ethnicity (Sarita Malik)
26. Youth (Bill Osgerby)
27. Disability (Jessica Evans)
28. Nationality (Andrew Higson)
29. Sport (Neil Blain and Raymond Boyle)
30. News production (Jerry Palmer)
31. Parliamentary politics (Ivor Gaber)
32. News photography (Patricia Holland)
33. Pornography and censorship (Linda Ruth Williams)