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Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases), Exploring Corporate Strategy has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. MyStrategyLab has been developed to help your students make the most of their studies in strategic management. Whether they want to check their understanding, revise for an assessment, or practise their strategic decision-making in The Strategy Experience simulation, they will find something valuable to support their learning including. - Practising skills in strategic analysis, business planning, and putting strategic plans into action by working through the three phases of The Strategy Experience simulation
- Checking understanding of key concepts and issues in strategy using self-assessment questions, presentations from the authors, and a personalised study plan
- Revising for exams using audio downloads, electronic flashcards, and a multi-lingual glossary of key terms and definitions
- Learning about strategy in action from video clips of real managers talking about their own organisations
All of this and more can be found at http://www.pearsoned.co.uk/mystrategylab What students are saying about The Strategy Experience - A brilliant way of getting hands on experience of putting strategy into practice
- A comprehensive and exciting strategy tool
- This simulation completes the loop in learning strategy
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Exploring Corporate Strategy: Text & Cases, 8/E by Gerry Johnson, Kevan Scholes and Richard Whittington
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
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