Principles of Marketing/MyMarketingLab European Edition, 5/E

ABOUT THIS PRODUCT
	Description
	Table of Contents
	Features
	New To This Edition

RESOURCES
	Student
	Instructor
	First Day of Class

RELATED TITLES
	Principles of Marketing - Two-Year and Four-Year (Marketing)

Philip Kotler, Northwestern University
Gary Armstrong
Veronica Wong, Aston Business School
John Saunders, Professor of Marketing and Head of Aston Business School
Gary Armstrong, University of North Carolina

Publisher: Financial Times Press
Copyright: 2008
Format: Kit/Package/ShrinkWrap

ISBN-10: 0273720643
ISBN-13: 9780273720645

Our Price: £48.99
Status: Instock
Published: 26 Jun 2008

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New To This Edition

The new edition of Principles of Marketing has been thoroughly revised to include new marketing concepts. New features include;

New chapter on Sustainable Marketing
New and updated cases throughout
10 European Video Documentaries from companies such as HSBC, IKEA and Marketing Birmingham
MyMarketingLab