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Principles of Marketing - Two-Year and Four-Year (Marketing)
Principles of Marketing/MyMarketingLab European Edition, 5/E
0273720643

Philip Kotler, Northwestern University
Gary Armstrong
Veronica Wong, Aston Business School
John Saunders, Professor of Marketing and Head of Aston Business School
Gary Armstrong, University of North Carolina

Publisher: Financial Times Press
Copyright: 2008
Format: Kit/Package/ShrinkWrap

ISBN-10: 0273720643
ISBN-13:9780273720645Help icon

Our Price: £48.99
Status: Instock
Published: 26 Jun 2008
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Pegasus / MyTest Instructor access code - online request

© 2008 | Pearson Higher Education | On-line Supplement | Available
ISBN-10: 0273720007 | ISBN-13: 9780273720003

Getting started: visit

http://www.pearsonmytest.com/ to Log in or to register your access code for the site.

Once you are in the MyTest platform you must search the course catalog for the MyTest associated with this textbook. You can search by textbook title, author or ISBN or by discipline. You will also have access to many other MyTest testbanks and other products

Instructors: Request online access to the Pearson MyTest assessment platform. (http://vig.pearsoned.co.uk/catalog/aiv/customerType?catalog_code=pearsonmytest-ema)

Once you have submitted your request online you will be automatically sent registration details if you are a known instructor with us. Otherwise you will receive a confirmation email and your details will be forwarded to your local sales representative who will need to verify your instructor status.



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Principles of Marketing Fifth European Edition Test Bank, 5/E
Kotler, Armstrong, Wong & Saunders
© 2009 | Financial Times Press | On-line Supplement | Available
ISBN-10: 0273720708 | ISBN-13: 9780273720706

Instructors: Request online access to the Pearson MyTest assessment platform. (http://vig.pearsoned.co.uk/catalog/aiv/customerType?catalog_code=pearsonmytest-ema)

We ask that all instructors register with us this way. This ensures that we follow the standard verification procedure for everyone.

Once you have submitted your request online you will be automatically sent registration details if you are a known instructor with us. Otherwise you will receive a confirmation email and your details will be forwarded to your local sales representative who will need to verify your instructor status.




Principles of Marketing 5e Instructors Manual on the Web, 5/E
Kotler
© 2009 | Financial Times Press | On-line Supplement;160 pages | Available
ISBN-10: 027371158X | ISBN-13: 9780273711582


Download this FileInstructor's manual (Word) (0.7MB | zip file | Type: Manuals/Guides)


Download this FileClassic cases (0.2MB | zip file | Type: Manuals/Guides)
Zip file containing 26 classic cases not available in the book

Principles of Marketing 5e Powerpoints on the Web, 5/E
Kotler
© 2009 | Financial Times Press | On-line Supplement;200 pages | Available
ISBN-10: 0273711598 | ISBN-13: 9780273711599


Download this FilePowerPoint slides-Chapter 1 (10.2MB | ppt file | Type: Manuals/Guides)
The PowerPoint slides contain video materials that will only play on a PC. Macintosh users may still use the slides but the video will not play. Please be aware that large files may take time to download

Download this FilePowerPoint slides-Chapter 2 (8.6MB | ppt file | Type: Presentations)
The PowerPoint slides contain video materials that will only play on a PC. Macintosh users may still use the slides but the video will not play. Please be aware that large files may take time to download

Download this FilePowerPoint slides-Chapter 3 (4.6MB | ppt file | Type: Presentations)
The PowerPoint slides contain video materials that will only play on a PC. Macintosh users may still use the slides but the video will not play. Please be aware that large files may take time to download

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