Key Features include;

• Strong author team. Philip Kotler is one of the fathers of modern marketing, recently voted 3rd most influential business thinker (FT poll 2006). John Saunders and Veronica Wong (both of Aston University) are 2 of Europe's leading Marketing academics.

• Good quality cases. With a mix of well known brands and SME's, Principles of Marketing uses cutting edge example to engage students and help contexualise learning.

• Academic Underpinning. Principles of Marketing is backed up by the latest marketing research to ensure students are learning the best material available.

• Video Documentaries. 10 new European video documentaries, including advertisements, demonstrates marketing in practice. Edited to be easily used to engage students in class and reinforce teaching. Companies include; HSBC, Land Rover and Marketing Birmingham

• MyMarketingLab. New online study guide which measures students abilities and creates bespoke study guides based on abilities. Study Guide includes; interactions, video and audio material.