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International Marketing (Marketing)
Global Marketing: A Decision-Oriented Approach, 4/E
0273706780

Svend Hollensen, University of South Denmark

Publisher: Financial Times Press
Copyright: 2007
Format: Paper; 752 pp

ISBN-10: 0273706780
ISBN-13:9780273706786Help icon

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Instructor Resource Centre

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Global Marketing Test Bank, 4/E
Hollensen
© 2007 | Financial Times Press | On-line Supplement | Available
ISBN-10: 0273706829 | ISBN-13: 9780273706823


Please note: This testbank file must be used in conjunction with Pearson's TestGen application. Go to the TestGen website to download software, upgrade, and access "getting started" TestGen resources.

Download this FileTestGen Testbank file - PC (1.0MB | zip file | Type: Assessment)
Compressed file contains testbank files produced for TestGen test generator software is required to work with this testbank. You can download the latest version by clicking on the "Help downloading Instructor Resources" link.

Download this FileTestGen Testbank file - MAC (0.7MB | sit file | Type: Assessment)
Compressed file contains testbank files produced for TestGen test generator software is required to work with this testbank. You can download the latest version by clicking on the "Help downloading Instructor Resources" link.

Global Marketing Companion Web Site, 4/E
Hollensen
© 2007 | Financial Times Press | On-line Supplement | Available
ISBN-10: 0273706810 | ISBN-13: 9780273706816

*URL: http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globalmark_4


Global Marketing PowerPoints on the Web
Hollensen
© 2007 | Financial Times Press | On-line Supplement;721 pages | Available
ISBN-10: 0273706799 | ISBN-13: 9780273706793


Download this FileInstructions for use of media rich PowerPoints (0.8MB | ppt file | Type: Presentations)
Please refer to the 'Instructions for use of media rich PowerPoints' PowerPoint file for advice.

Download this FilePowerPoint slides - Chapter 1 (12.9MB | zip file | Type: Presentations)
Please refer to the 'Instructions for use of media rich PowerPoints' file.

Download this FilePowerPoint slides - Chapter 2 (3.0MB | zip file | Type: Presentations)
Please refer to the 'Instructions for use of media rich PowerPoints' file.

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Global Marketing Instructor's Resources, 4/E
Hollensen
© 2007 | Financial Times Press | On-line Supplement;164 pages | Available
ISBN-10: 0273706802 | ISBN-13: 9780273706809

Instructors: Please note for Video Cases that an Index of Video cases is available at the student companion website.

 




Download this FileInstructor's manual (1.8MB | pdf file | Type: Manuals/Guides)


Download this FileBrand adverts (48.7MB | zip file | Type: Presentations)
Brand adverts related to case studies I.3 OneCafe; and V.3 Philips Shavers

Download this FileClassic Cases (0.3MB | doc file | Type: Manuals/Guides)
'This is an additional set of Classic Cases from previous editions of the text provided as a Word document. Each includes a suggested answer on the page following each case.

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