Part I- Internet marketing fundamentals

CHAPTER 1 Introduction to Internet marketing
CHAPTER 2 The Internet micro-environment
CHAPTER 3 The Internet macro-environment

Part II- Internet strategy development
CHAPTER 4 Internet marketing strategy
CHAPTER 5 The Internet marketing mix
CHAPTER 6 Relationship marketing using the Internet

Part III-Internet marketing: implementation and practice

CHAPTER 7 Delivering online service quality
CHAPTER 8 Interactive marketing communications
CHAPTER 9 NEW NAME! Improving E-Marketing Performance
CHAPTER 10 Business-to-Consumer Internet marketing
CHAPTER 11 Business-to-Business Internet Marketing