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| Internet Marketing: Strategy, Implementation and Practice, 3/E |
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Dave Chaffey
Publisher: Financial Times Press
Copyright: 2006
Format: Paper; 584 pp
| ISBN-10: | 0273694057 | | | ISBN-13: | 9780273694052 | |
Our Price: £42.99
Status: This title is out of print
Estimated Availability: 06 Jul 2006
 Not available for purchase at this time.
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Features
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- Comprehensive coverage of all the major aspects of marketing on the internet., including internet marketing communcations, relationship marketing on the internet, and online service quality
- Improved four colour design to increase clarity and ease readability
- Greater focus on strategy and development, with a revised chapter on Improving E-Marketing Performance.
- Excellent resources for student and lecturer within the OneKey course management system, including an interactive student study guide.
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