The authors work within the UK Valuation and Strategy practice at PricewaterhouseCoopers. They advise top private and public sector clients on cost of capital issues in the context of mergers and acquisitions, investment appraisal, shareholder value analysis, business strategy, price setting, and regulatory and anti-trust inquiries.

Tim Ogier is a Partner and leads the UK Economic Advisory Services team. He holds undergraduate and masters degrees in economics from the London School of Economics. Formerly Chief Economic Adviser at British Rail and author of the Economist Intelligence Unit?s UK country reports, Tim is married and lives in London.

John Rugman is the Director who leads the PwC Financial Economics team. He has a background working in the City of London in investment management and equity research, and holds an undergraduate degree in economics and a masters degree in economics and finance. He is married with two children and lives in Oxfordshire.

Lucinda Spicer is a Partner and the former head of the UK Valuation and Strategy practice at PricewaterhouseCoopers. She is a Council member of the Society of Share and Business Valuers, holds an MA degree from the University of Cambridge and is a member of the Institute of Chartered Accountants in England and Wales. She has a background in business valuation, venture capital and tax mergers and acquisitions restructuring, and is married with children and lives in Scotland.