The Marketing of Sport - Pearson Education EMA Catalogue

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	Entertainment and Sports Marketing (Marketing)

The Marketing of Sport

John Beech, Coventry Business School, Coventry University
Simon Chadwick, Centre for the International Business of Sport Coventry University Business School

Publisher: Financial Times Press
Copyright: 2007
Format: Paper; 592 pp

ISBN-10: 027368826X
ISBN-13: 9780273688266

Our Price: £38.99
Status: Instock
Published: 14 Dec 2006

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Description

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.