Matthew D Shank, Northern Kentucky University
Publisher: Pearson Higher EducationCopyright: 2009Format: Paper; 480 pp
Our Price: £47.99Status: InstockPublished: 24 Apr 2008This title is not for sale to the US or Canada.
For courses in Sports Marketing.
Shank provides a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
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