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Strategic Management (Business & Management)
Airline: A Strategic Management Simulation: International Edition, 4/E
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Jerald R. Smith, Bocca Raton, FL
Peggy A. Golden

Publisher: Pearson Higher Education
Copyright: 2002
Format: Paper; 120 pp

ISBN-10: 0136072550
ISBN-13:9780136072553Help icon

Our Price: £34.91
Status: Instock
Published: 05 Jun 2008
This title is not for sale to the US or Canada.
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Description

For courses in Strategic Management, Business Policy, and Marketing Strategy.

Easy to start-up and use—even for students and instructors with no computer experience—this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.

 
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