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Description
Table of Contents
Features
New To This Edition
 
RESOURCES
Instructor
First Day of Class
 
RELATED TITLES
Consumer Behavior (Marketing)
Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2/E
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Judy Graham

Publisher: Prentice Hall
Copyright: 2010
Format: Paper; 150 pp

ISBN-10: 0136027164
ISBN-13:9780136027164Help icon

Our Price: £22.99
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Published: 25 Aug 2009
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Description
Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.

 
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