Critical Thinking in Consumer Behavior: Cases and Experiential Exercises, 2/E

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	Description
	Table of Contents
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	New To This Edition

RESOURCES
	Instructor
	First Day of Class

RELATED TITLES
	Consumer Behavior (Marketing)

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Judy Graham

Publisher: Prentice Hall
Copyright: 2010
Format: Paper; 150 pp

ISBN-10: 0136027164
ISBN-13: 9780136027164

Our Price: £22.99
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Published: 25 Aug 2009
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Description

Designed to be used alone or packaged WITH ANY core texts in consumer behavior.

This unique casebook applies consumer behavior theory to practice via thirty-five cases and activities.