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Jay Barney
William Hesterly

Publisher: Pearson Higher Education
Copyright: 2008
Format: Paper; 380 pp

ISBN-10: 0135025133
ISBN-13:9780135025130Help icon

Our Price: £43.99
Status: Instock
Published: 25 Oct 2007
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Description
For courses in strategy/strategic management.

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text.  Students have a clear decision-making framework to use in analyzing cases and business situations.
 
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