This book provides a comprehensive blueprint for building a corporate strategy. "Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in the markets we choose? These strategic questions are at the heart of building a corporate strategy, and any company that intends to remain successful must find the right answers. The Essence of Competitive Strategy will help. It's a clear, comprehensive guide to understanding where a company is and where it needs to go. Learn how to analyze how a company and the competition are viewed by customers. Understand the strategic options available for innovation and lower costs. Given a strategic direction, evaluate the comparative risk of several courses of action, and determine which partners may be available to help achieve a goal.