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| Wired for Survival: The Rational (and Irrational) Choices We Make, from the Gas Pump to Terrorism |
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Margaret M. Polski
Publisher: Financial Times Press
Copyright: 2009
Format: Cloth; 176 pp
| ISBN-10: | 0132420287 | | | ISBN-13: | 9780132420280 | |
Our Price: £15.99
Status: Instock
Published: 09 Oct 2008
This title is not for sale to the US or Canada.
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Description
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Drawing on cutting-edge research in neuroeconomics, Wired for Survival illuminates the surprising implications of rapid growth in emerging economies and develops practical, technically sound ways to face the challenges of global growth. Top researcher and consultant Margaret Polski begins by uncovering the remarkable neurological underpinnings of policy. Polski reveals why the most effective political and economic policies are codified not in law, treaty, or culture, but in the networks embedded in our brains... and how the changes we need to protect our prosperity will require us to adapt those networks to radically new realities. Next, Polski applies these fresh scientific insights to a world of problems: how best to compete in global markets; to manage energy and other key resources; to invest in and secure critical infrastructure; to address the structural impacts of trade; to manage tomorrow's catastrophes, both natural and man-made. This is an extraordinary intellectual adventure: it will challenge your preconceptions, introduce you to fascinating characters, and encourage you to venture even further into the frontiers of neuroscience and economics. As a political economist, executive, government advisor, and consultant, Polski has spent decades devising strategies for surviving change in the global political economy. Now, drawing on the breakthrough insights of neuroeconomics, she offers insights that will help you thrive, not just survive! |
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