|
If you're a manager, chances are you need tools to make better decisions: about business strategy, marketing, competition, positioning, product development, and much more. In Ahead of the Curve, two renowned experts on business analysis and strategy bring together the proven tools you need to get results. Unlike many other books in the field, Ahead of the Curve is written in plain English: it teaches you precisely what you need to know, without requiring you to master overly complex concepts or mathematics. Craig Fleisher and Babette Bensoussan begin with a practical introduction to the analysis process; then walk you through ten core sets of analysis techniques that every manager can utilize effectively. Coverage includes: classic BCG Growth/Share Portfolio Matrix, Porter's "Five Forces" techniques, and SWOT analysis; contemporary approaches to competitor, financial, issue, and value chain analysis; and much more. The book also guides you through analyzing global social and political challenges, including political risk analysis, long-term scenario planning; and emerging macro-environmental ("STEEP/PEST") techniques. For each form of analysis, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. The result: a book you can rely on to meet your strategic challenges, and address your business challenges, whatever your role, industry, or environment. |
Add to Exam Copy Bookbag
Print Product Information