For the introductory Finance course required at all undergraduate business schools.

Keown enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas.

Do your students lose sight of the big picture and get caught up in memorizing and applying formulas? How do you reach your math-phobic students?

            -In some texts the student is influenced to memorize formulas, most will memorize them the night before the exam, forget the formulas two days later and receive nothing from the course but a grade. Foundations of Finance presents principles that serve as a foundation for the rest of the course. The principles are insightful, easy-to-understand core principles that are referred to for the rest of the text. This text uses a tool called “Back to the Foundations”, an insert that enables students to stay focused on the big ideas that tie topics together in the head of the student.

            -A focus on concepts before math is a guiding philosophy of this text. A large number of calculator solution examples that enable students to avoid getting caught up in difficult notation and calculation, a simplified presentation of cash flows, and verbal discussions of new topics before the presentation of formulas.

Do your non-finance majors disengage from certain parts of your lecture? Are many of your students wondering how they’ll use the information once the course is over? Does too much information make the course dry?

            -An Entrepreneur’s perspective has been systematically added to the book through a series of boxes that highlight issues faced by emerging small and medium sized firms. These boxes look at finance from the point of view of someone who would like to start his or her own successful business.

            -Across the Hall boxes upon professionals’ experiences from marketing, management, and accounting, to illustrate how the specific material being taught in the book and course pertains to what they will do.

            -The text points an eye at providing the student with need to know information that is used as building blocks to understand and introduce material in subsequent chapters.

Points of Distinction

Are you always looking for new problems and better problems to get the students to think?

Foundations of Finance is much more than a textbook, today learning has expanded from the textbook and is found on the web, in expanded booklets or on the iPod!

Web Works- Internet problems have been introduced at the end of each chapter. These problems direct the student to internet sites that allow them to explore financial issues and solve financial problems using the web. Students will always appreciate the ability to pursue the course outside the classroom.

Enhanced Problem Sets-the end of the chapter study problem sets have been improve and expanded to allow for a wider range of student problems, extending beyond previous editions.

VangoNotes- Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player.   Now wherever you are--whatever you’re doing--you can study by listening to the following for each chapter of your textbook: 

·        Big Ideas:  Your “need to know” for each chapter

·        Practice Test:  A gut check for the Big Ideas – tells you if you need to keep studying

·        Key Terms: Audio “flashcards” to help you review key concepts and terms

·        Rapid Review:  A quick drill session – use it right before your test

VangoNotes are flexible; download all the material directly to your player, or only the chapters you need.  And they’re efficient.  Use them in your car, at the gym, walking to class, wherever.   So get yours today. And get studying.k

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.