Terrell and Terrell elevate student understanding through two interwoven examples!

Terrell and Terrell present financial and management accounting topics as they occur in a real start-up business. The book presents the evolution of a fictitious business from its formation, looking first at the strategic planning and research to organize the business, financing the plan, investing in the resources, amd operating the business.   As students record the details of the accounting, they learn the accounting cycle culminating with the financial statements, to analyze the information for internal management decisions, and to compare the business with other real businesses.