Preface: Who Should Read this Book?

Your kids come home from middle school or from college and they tell you. Your friends tell you. Your business acquaintances tell you. Your trade journals are filled with articles telling you. Even your parents may be telling you. If you are a man or woman in business today, whether young or old, rich or poor, experienced business professional or a new entrepreneur just getting started, you are receiving the same piece of advice from all directions:

Get your business onto the Internet!

If you are a small business owner or manager and you do not yet have an online business presence, you should read this book. If you already have an online presence and you are not satisfied with your returns from those efforts, you should read this book. In simple, easy-to-understand business language, this book will show you:

• How to use email to maximize profits without getting into trouble.
• How to design a web site that produces profits instead of just costing you money.
• How to test your ebusiness tactics to make sure they will work before you invest in a campaign.
• How to choose when to do it yourself and when to hire an expert.
• How to do it yourself when that is your choice.
• Where to find the help you need and how to keep your Internet projects under control when you decide to hire an expert.
• How to make sure your ebusiness tactics increase your profits.