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Sherron Bienvenu, Ph.D., Emory University
Paul R. Timm, Brigham Young University

Publisher: Prentice Hall
Copyright: 2002
Format: Cloth Bound w/CD-ROM; 354 pp

ISBN-10: 0130386073
ISBN-13:9780130386076Help icon

Our Price: £46.87
This title is out of print
Estimated Availability: 02 Oct 2002
This title is not for sale to the US or Canada.
Not available for purchase at this time.


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Description

For introductory Business Communication courses.

This concise book teaches basic business concepts as they relate to communication. Basing the text on a consistent strategic communication model (SCM), readers are given a template for creating and delivering appropriate and effective messages via a variety of media and in a wide range of contexts.

 
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