Marketing is an exciting and fast moving discipline and Pearson Education is proud to remain on the cutting edge of this subject, publishing superb textbooks and teaching resources by some of the biggest names in the academic field.
We have a book for every course, so browse our titles featured below or locate your specific area of interest from our course name list.
The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.
Now in its second edition, this book continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.
The book has been completely updated and re-written to fit the needs of European students of Marketing who want to understand the world of Marketing in a global context. All the Real People features are new and European, including BT; Arsenal Football Club; Hilton Hotels; SpeedDater; Innocent; and much much more.
Marketing: An Introduction is a creative concise treatment of the principles of the subject. Its focus is around activity based learning. It has a strong experiential teaching and learning flavour, with an emphasis on activities in class, and projects that students would be encouraged to complete.
Marketing Communications, 5/e combines breadth of coverage with a student-friendly style; this is the most complete and accessible introduction to Marketing Communications on the market, and is an essential resource for Marketing degree students, and business degree students studying Marketing modules.
Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Global examples and completely up-to-date marketing techniques are used throughout.
Marketing Across Culturesexamines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.
Shorter than many market research books, this book offers a well-rounded overview, good coverage of both qualitative and quantitative aspects of market research and particularly strong coverage of research design, questionnaire design, sampling and research ethics.
Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals.
It links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.
The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.
Now in its second edition, this book continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. 
Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Global examples and completely up-to-date marketing techniques are used throughout.
