|
|
|
| Customer Relationship Management |
| |
 |
|
|
Customer Relationship Management, 1/e
by Ed Peelen
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology.
This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as What should our business strategy be? and How do we translate CRM business strategy into marketing?
ISBN-10: 027368177X | ISBN-13: 9780273681779
|
|
