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The Business of Sport Management, 1/e
by Beech/Chadwick
Blending both theory and practice The Business of Sports Management looks at the distinctive context of sport organisations. It then looks at management theories and practice within the functional areas such as finance, human resource management and marketing. Finally it considers contemporary issues of importance such as sponsorship and endorsement, risk management and the media.
ISBN-10: 0273682687 | ISBN-13: 9780273682684
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