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Marketing for Hospitality and Tourism, 4/e
by Kotler
THE most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace.
ISBN-10: 0132017733 | ISBN-13: 9780132017732
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