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Marketing for Hospitality and Tourism, 4/e
by Kotler
THE most widely used Hospitality marketing text - comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace.
ISBN-10: 0132017733 | ISBN-13: 9780132017732
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Services Management: the new paradigm in hospitality, 1/e
by Kandampully
Services Management addresses issues in the hospitality industry from a services management perspective. It offers the reader a series of management concepts - covering operations, marketing, and human resources - all of which are capable of being effectively incorporated into any hospitality operation.
ISBN-10: 1862505098 | ISBN-13: 9781862505094
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