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Introduction to Hospitality, 5/e
by Walker
COMING SOON!
This best-selling text is fully updated and streamlined for this edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student CD-ROM packed with resources to support readers coursework and their careers.
ISBN-10: 0135139287 | ISBN-13: 9780135139288
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