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| Management and E-Business |
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Strategies for E-business: Creating Value through Electronic and Mobile Commerce, 1/e
by Jelassi
"Strategies for e-business" is packed with a treasury of timely and insightful international case studies, the very best concepts from academics, and powerful prescriptions for practising managers who wish to navigate the world of e-business, without the hype. This very readable book is clearly the culmination of years where Jelassi, in particular, has remained on the forefront of making e-business very relevant to the practising manager, gleaning deep insights from case research on how firms use e-business to gain competitive advantage, and his own leading academic research."
Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne
ISBN-10: 0273688405 | ISBN-13: 9780273688402
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E-Business and E-Commerce Management with Companion Website with GradeTracker Student Access Card, 3/e
by Chaffey
E-Business and E-Commerce Management, 3/e
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
ISBN-10: 1405847069 | ISBN-13: 9781405847063
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