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Exploring Public Relations
by Ralph Tench and Liz Yeomans
NEW EDITION: COMING SOON!
Exploring Public Relations, edited by Ralph Tench and Liz Yeomans from Leeds Metropolitan University, provides students who are new to the discipline or are continuing their personal development within it with a comprehensive understanding of the subject.
Geared towards both undergraduate and postgraduate students studying public relations, corporate communications and applied communications, the book introduces public relations and its role within the organisation, the PR campaign management process and various PR specialist areas such as issues management, financial PR, public affairs, sponsorship, internal communication, crisis management, technology PR, and community relations.
ISBN-10: 0273688898 | ISBN-13: 9780273688891
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