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Advertising Principles
 
Integrated Advertising, Promotion and Marketing Communications: Global Edition, 4/e

by Clow/Baack

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

ISBN-10: 0138157375 | ISBN-13: 9780138157371
Advertising: International Version, 8/e

For introductory courses in Advertising.

Moriarty teaches students about effective marketing.

For further information, click on the above link.

ISBN-10: 0135009383 | ISBN-13: 9780135009383
Kleppner's Advertising Procedure: International Edition, 17/e

by Lane/King/Russell

Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight.

ISBN-10: 0135126479 | ISBN-13: 9780135126479

Prentice Hall partners with AdAge

Prentice Hall and AdAge are bringing the most current ads and commentary from advertising experts into your classrooms. Only Prentice Hall can offer students 16 weeks of access to a special AdCritic.com site that includes AdAge's encyclopedia of articles at a deeply discounted rate. An access code is available only when shrinkwrapped with a Prentice Hall text, so be sure and specify the appropriate package with your local bookstore in advance.

Click here for a tour.

ISBN-10: 0131090275 | ISBN-13: 9780131090279
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