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Selling and Sales Management, 8/e
by Jobber/Lancaster
This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.
ISBN-10: 0273720651 | ISBN-13: 9780273720652
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Sales Management:International Edition, 1/e
by Tanner/Honeycutt/Erffmeyer
Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy by integrating current technology, research, and strategic thinking activities.
ISBN-10: 0136026117 | ISBN-13: 9780136026112
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