Pearson Education Home Higher Education HomeInstructor SupportStudent SupportAbout UsCareers
Bookshop
Texts & Technology
Find Your Rep
Search Our Catalogue    Advanced Search   View Basket  View Basket   View ExamCopy BookBag
 
Sort by: Copyright Year | Author | Title
 
          
Introduction to Selling
 
Selling and Sales Management, 8/e

by Jobber/Lancaster

This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

ISBN-10: 0273720651 | ISBN-13: 9780273720652
Selling Today: International Edition, 11/e

by Manning/Reece/Ahearne

In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne's experience as Associate Professor of Marketing and Executive Director of the Sales Excellence Institute, in addition to his extensive educational background, provides invaluable insight to this already well-researched text.

ISBN-10: 0138152470 | ISBN-13: 9780138152475
Pearson Education Home Copyright 2009 by Pearson Education - Legal Notice - Privacy Notice - Rights & Permissions