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Essential Guide to Marketing Planning, 1/e
by Marian Burk Wood
Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly, no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
ISBN-10: 027371323X | ISBN-13: 9780273713234
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