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Title
Innovation Management and New Product Development, 4/E
Trott
© 2008
| Financial Times Press | Paper; 616 | Instock
ISBN-10: 0273713159 | ISBN-13: 9780273713159
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
Creveling, Hambleton & McCarthy
© 2006
| Prentice Hall | Cloth; 304 | Ordered on demand
ISBN-10: 013199008X | ISBN-13: 9780131990081
New Product Marketing
Innovation Management and New Product Development, 4/e
by Trott
Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
ISBN-10:
0273713159
| ISBN-13:
9780273713159
Copyright 2009 by
Pearson Education
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Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.