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New ! Available for Second Semester Courses!
Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices
Olson
© 2010 | Unknown | Cloth; 264 | Estimated Availability:
28 Nov 2009
ISBN-10: 0137010176
| ISBN-13: 9780137010172
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New !
New World of Wireless, The: How to Compete in the 4G Revolution
Snyder
© 2010 | Unknown | Cloth; 208 | Instock
ISBN-10: 013700379X
| ISBN-13: 9780137003792
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Conversational Capital: How to Create Stuff People Love to Talk About
Cesvet, Babinski & Alper
© 2009 | Financial Times Press | Cloth; 208 | Instock
ISBN-10: 0137145500
| ISBN-13: 9780137145508
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From Concept to Consumer: How to Turn Ideas Into Money
Baker
© 2009 | Financial Times Press | Cloth; 192 | Instock
ISBN-10: 0137137478
| ISBN-13: 9780137137473
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Innovation Management and New Product Development, 4/E
Trott
© 2008 | Financial Times Press | Paper; 616 | Instock
ISBN-10: 0273713159
| ISBN-13: 9780273713159
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Strategic Brand Management: International Edition, 3/E
Keller
© 2008 | Pearson Higher Education | Paper; 720 | Instock
ISBN-10: 0132336227
| ISBN-13: 9780132336222
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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers
Creveling, Hambleton & McCarthy
© 2006 | Prentice Hall | Cloth; 304 | Ordered on demand
ISBN-10: 013199008X
| ISBN-13: 9780131990081
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Design of Things to Come, The: How Ordinary People Create Extraordinary Products
Vogel, Cagan & Boatwright
© 2005 | Unknown | Cloth; 272 | Ordered on demand
ISBN-10: 0131860828
| ISBN-13: 9780131860827
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The Inventor's Guide to Trademarks and Patents
Fellenstein, Vassallo & Ralston
© 2005 | Prentice Hall | Cloth; 256 | Ordered on demand
ISBN-10: 0131869124
| ISBN-13: 9780131869127
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Market Thinker Software
Sudharshan
© 2004 | Prentice Hall | CD-ROM Only; 0 | Ordered on demand
ISBN-10: 0131400827
| ISBN-13: 9780131400825
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Cagan & Vogel
© 2002 | Financial Times Press | Cloth; 336 | Instock
ISBN-10: 0139696946
| ISBN-13: 9780139696947
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Design in Business
Bruce & Bessant
© 2002 | Financial Times Press | Paper; 312 | Instock
ISBN-10: 0273643746
| ISBN-13: 9780273643746
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Strategic Brand Management: International Edition, 3/e
by Keller
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies.
ISBN-10: 0132336227 | ISBN-13: 9780132336222
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Written in an accessible style, this fourth edition brings a change in structure to clearly set out three key areas for the student: Innovation management, managing technology and knowledge and new product development.
