Pearson Education Home Higher Education HomeInstructor SupportStudent SupportAbout UsCareers
Bookshop
Texts & Technology

Sort by: Copyright Year | Author | Title
 
          
Retailing
 
Retail Management: A Strategic Approach, 10/e

by Berman/Evans

Berman/Evans provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.

ISBN-10: 0131870165 | ISBN-13: 9780131870161
Pearson Education Home