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Retail Management: A Strategic Approach, 10/e
by Berman/Evans
Berman/Evans provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
ISBN-10: 0131870165 | ISBN-13: 9780131870161
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