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Integrated Marketing Communications
 
Marketing Communications: Interactivity, Communities and Content, 5/e

by Fill

Marketing Communications, 5/e combines breadth of coverage with a student-friendly style; this is the most complete and accessible introduction to Marketing Communications on the market, and is an essential resource for Marketing degree students, and business degree students studying Marketing modules.

View sample chapters below!

Chapter 1 Click here
Chapter 13 Click here

ISBN-10: 0273717227 | ISBN-13: 9780273717225
Integrated Advertising, Promotion and Marketing Communications: Global Edition, 4/e

by Clow/Baack

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

ISBN-10: 0138157375 | ISBN-13: 9780138157371
Simply Marketing Communications, 1/e

Fill

Simply Marketing Communications offers a concise overview of the principles and practices of this dynamic and exciting subject. Based on Chris Fill's comprehensive and widely used Marketing Communications: engagement, strategies and practice, this shorter book has much more emphasis on the basic concepts and avoids the use of some of the more complex theoretical frameworks.

ISBN-10: 0273704052 | ISBN-13: 9780273704058
Essentials of Marketing Communications, 3/e

by Jim Blythe

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world.

The text is ideal for those studying marketing communications for the first time.

ISBN-10: 027370205X | ISBN-13: 9780273702054
Foundations of Marketing Communications: A European Perspective, 1/e

by De Pelsmacker, Geuens and Van Den Bergh

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications.

ISBN-10: 0273703862 | ISBN-13: 9780273703860
Integrated Marketing Communications + CD, 2/e

by David Pickton and Amanda Broderick

Integrated Marketing Communications, second edition takes into account all aspects and elements of marketing communications. Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit.

This lively text takes a European approach and provides comprehensive coverage of the marketing communications mix elements.

ISBN-10: 0273676458 | ISBN-13: 9780273676454
Marketing Communications, 1/e

by Rossiter/Bellman

Marketing Communications covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising, sponsorship, PR, personal selling and telemarketing - and includes a special chapter on social marketing campaigns.

Marketing Communications is suitable for undergraduate and post-graduate students as well as marketing practitioners.

ISBN-10: 1741032695 | ISBN-13: 9781741032697
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