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Brand Management, Brand Strategy
 
Strategic Brand Management: International Edition, 3/e

by Keller

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies.

ISBN-10: 0132336227 | ISBN-13: 9780132336222
Strategic Brand Management: A European Perspective, 1/e

by Keller/Aperia/Georgson

Strategic Brand Management explores why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. The main focus of the book is on brand equity which provides marketers with a valuable perspective and a common denominator to interpret the potential effects and tradeoffs of various strategies and tactics for their brands.

ISBN-10: 0273706322 | ISBN-13: 9780273706328
Brand You, 2/e

by Solomon

Brand You handbook gives students concrete advice on how to thrive in a competitive marketplace and provides a hands-on approach to achieving career success.

ISBN-10: 0132299399 | ISBN-13: 9780132299398
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