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International Marketing and Export Management, 6/e
by Albaum/Duerr
This 6th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising, including increased coverage of cultural differences, logistics, supply chain management and the impact of the internet on international marketing and exports.
ISBN-10: 0273713876 | ISBN-13: 9780273713876
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Marketing Across Cultures, 5/e
by Usunier/Lee
Marketing Across Culturesexamines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.
ISBN-10: 0273713914 | ISBN-13: 9780273713913
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Global Marketing: A Decision-Orientated Approach, 4/e
by Hollensen
Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing.
ISBN-10: 0273706780 | ISBN-13: 9780273706786
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Essentials of Global Marketing, 1/e
by Hollensen
Essentials of Global Marketing offers a concise yet innovative approach to the subject. The accessible structure takes the reader through the entire global marketing process, and fundamental concepts are illuminated by a wide range of companies around the world. Hollensen includes brand new case studies on Nintendo Wii, YouTube and the Apple iPhone to provide cutting edge examples of the theory in the real world.
View chapter 2 here! Initiation of Internationalization.
ISBN-10: 0273717847 | ISBN-13: 9780273717843
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International Marketing Strategy, 5/e
by Frank Bradley
International Marketing Strategy, 5th Edition illustrates how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.
The book is truly international and has been written from the point of view of the firm competing in international markets irrespective of country of origin and is strongly research based.
ISBN-10: 0273686887 | ISBN-13: 9780273686880
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