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Relationship Marketing: Exploring Relational Strategies in Marketing, 3/e
by Egan
 Relationship Marketing: Exploring Relational Strategies in Marketing, 3e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.
ISBN-10: 0273713191 | ISBN-13: 9780273713197
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Customer Relationship Management, 1/e
by Ed Peelen
Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information technology.
This book blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as What should our business strategy be? and How do we translate CRM business strategy into marketing?
ISBN-10: 027368177X | ISBN-13: 9780273681779
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