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Marketing Strategy
 
Marketing Strategy and Competitive Positioning, 4/e

by Hooley/Saunders/Piercy/Nicaulaud

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place.

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

ISBN-10: 0273706977 | ISBN-13: 9780273706977
Market-Based Management: International Edition, 5/e

by Best

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

ISBN-10: 0138133964 | ISBN-13: 9780138133962
Strategic Brand Management: International Edition, 3/e

by Keller

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions and thus improving the long-term profitability of specific brand strategies.

ISBN-10: 0132336227 | ISBN-13: 9780132336222
Marketing Strategies: A Contemporary Approach, 2/e

by Ranchodd/Gurau

Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.

ISBN-10: 0273706748 | ISBN-13: 9780273706748
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