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Marketing Management
 
Framework for Marketing Management, 4/e

by Kotler

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

ISBN-10: 0137131844 | ISBN-13: 9780137131846
Marketing Management: First European Edition, 1/e

by Kotler/Keller

This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all the case studies and exercises newly re-written for European students.

ISBN-10: 0273718568 | ISBN-13: 9780273718567
Market-Based Management: International Edition, 5/e

by Best

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business.

ISBN-10: 0138133964 | ISBN-13: 9780138133962
Marketing Management and Strategy, 4/e

by Peter Doyle and Phil Stern

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.


ISBN-10: 0273693980 | ISBN-13: 9780273693987
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