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Consumer Behaviour, 4/e
by Solomon
The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.
ISBN-10: 027371726X | ISBN-13: 9780273717263
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Solomon: Consumer Behaviour: Enhanced Media Edition, 1/e
by Solomon/Bamossy/Askegaard/Hogg
Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues.
The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications, and includes the latest trends and demographic data for profiling European consumers.
ISBN-10: 1405873248 | ISBN-13: 9781405873246
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For more information, please click on the above link!