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Consumer Behavior
 
Consumer Behaviour, 4/e

by Solomon

The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.

ISBN-10: 027371726X | ISBN-13: 9780273717263
Consumer Behavior: Global Ediiton, 9/e

by Solomon

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people?s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

ISBN-10: 0137034962 | ISBN-13: 9780137034963
Consumer Behaviour: A European Outlook, 1/e

by Schiffman/Kanuk/Hansen

Consumer Behavior focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase , and how they ultimately dispose of it.

ISBN-10: 027370401X | ISBN-13: 9780273704010
Understanding and Managing Customers, 1/e

by Doole

Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.

ISBN-10: 0273685627 | ISBN-13: 9780273685623
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