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Consumer Behavior
 
Consumer Behaviour, 4/e

by Solomon

The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.

ISBN-10: 027371726X | ISBN-13: 9780273717263
Consumer Behavior: International Edition, 8/e

by Solomon

This text goes well beyond the act of buying,having and being are just as important, if not more so. Consumer behavior embraces the study of how having things affects our lives and how our possessions influence the way we feel about ourselves and each other.

ISBN-10: 0135153360 | ISBN-13: 9780135153369
Consumer Behaviour: A European Outlook, 1/e

by Schiffman/Kanuk/Hansen

For more information, please click on the above link!

ISBN-10: 027370401X | ISBN-13: 9780273704010
Understanding and Managing Customers, 1/e

by Doole

Designed for first year undergraduates on both business studies and marketing degrees. This text is also useful for HND students, those studying for the Chartered Institute of Marketing certificate and practitioners in the early stages of their careers.

ISBN-10: 0273685627 | ISBN-13: 9780273685623
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